Once my partner and I found out that BMW had a Performance Driving School, we knew we had to do some ads.
With extremely limited funds, “Relearn to Drive” relied heavily on word of mouth, free and strategically placed media, as well as targeted online partnerships to drive traffic to the site.
The campaign surpassed all expectations by not only increasing awareness for the school but also by booking it solidly for the next year.
It picked up quite a few nods too, including a write-up in CA, an Effie, a Webby for Best Automotive Site, published in Taschen's Web Design: Video Sites, and the front page of the New York Times business section — finally proving to my father that I really do have a real job.
WEB VIDEO (TEASER) — DIGITAL + SOCIAL (click to enlarge)
WEBSITE (click to open)
PRINT + OUTDOOR + IN-STORE + DIGITAL + SOCIAL (click to enlarge)