Every year automotive companies spend millions of dollars producing catalogs full of perfectly staged vehicle beauty shots. GMC was no different.
Then we thought, why stage it? So, we used the budget not only to create content for catalogs but also to help local communities around the country. We used real people with real stories using the vehicles in real ways — and documented it.
Not only did we capture images of the vehicles for the printed catalogs we also created a series of five inspirational documentaries. The films showcased people who have taken action to better their communities and embody GMC’s “Never Say Never” attitude. Oh, and the trucks are in there too.
WEB FILMS + COLLATERAL + DIGITAL + SOCIAL (click to enlarge)