TELEVISION + DIGITAL + SOCIAL
PRE-ROLL — TELEVISION + DIGITAL + SOCIAL
PRINT + OOH + IN-STORE + COLLATERAL + DIGITAL + SOCIAL (click to enlarge)
![](https://cdn.myportfolio.com/164e05959e613f3735658af6221c8a24/504654c0-7904-4ffb-9dba-499bf3c69867_rw_1920.jpg?h=4efb1b8766f7bdfd6fb7a0fbdf393cab)
![](https://cdn.myportfolio.com/164e05959e613f3735658af6221c8a24/af7ffb35-66e0-48ad-a78c-c4b8990f9304_rw_1920.jpg?h=f9bdc45599858ecf26035c3e94caf4ac)
![](https://cdn.myportfolio.com/164e05959e613f3735658af6221c8a24/e1d837b1-14ce-4545-becd-163689ed2d36_rw_1920.jpg?h=984e952020622be3c5d5758d0b13b968)
The assignment was simple: remind people that the minimum Powerball jackpot is $40 million. Evidently, people were only buying Powerball tickets when the jackpot was at $150 million or more. And while $150 million is a life-changing amount of cash, so is forty — unless you are Diddy (yeah, he’s still that rich — Google it).