The assignment was simple: remind people that the minimum Powerball jackpot is $40 million.
Evidently, people were only buying Powerball tickets when the jackpot was at $150 million or more. And while $150 million is a life-changing amount of cash, so is forty — unless you are Diddy (yeah, he’s still that rich — Google it).
TELEVISION + DIGITAL + SOCIAL
PRE-ROLL — TELEVISION + DIGITAL + SOCIAL
PRINT + OUTDOOR + IN-STORE + COLLATERAL + DIGITAL + SOCIAL (click to enlarge)