TELEVISION (click to enlarge)
IT’S THE LOTTERY, Y’ALL
Every year the North Carolina Education Lottery releases roughly sixty new scratch-offs, each with unique gameplay and prizes — it’s a lot of tickets. Fortunately for our sanity, only one ticket a month is supported with media (TV, OOH, POS, Radio, Digital, and Social) — but that is still one ticket a month, every month, that has to stand out against all the other scratch-offs hitting the shelves. Oh, and as an extra bit o’ fun: everything has to be shot in North Carolina using North Carolina vendors with (wait for it) North Carolina actors. Welcome to the Lottery, Y’all.