#MyBeautifulMom

It started with a simple thought written on a napkin, “when was the last time you told your mom she was beautiful?” It turns out most people have ​no idea, so we created a video to remind them and a hashtag that allowed to encourage anyone with a mom to join in the conversation. Within days of posting the video #MyBeautifulMom was shared by Ellen, Tracee Ross posted a heartfelt tribute to her mother Diana Ross and hundreds of thousands of moms were told how beautiful they are. Plus, my mom told me it was the best Mother’s Day gift she has ever gotten. I guess those years of paste, crayons and construction paper were a total waste. Oh, well.